Some smartphones are born with color, and some smartphones have color thrust upon them. The HTC One is part of the latter group. At launch, there was a silver option and black. Then HTC released a red variant of the One for Sprint users, and we also recently saw a metallic blue option that will be exclusive to Best Buy. Now, it looks like there may also be a gold version on the way too...
Source: http://www.phonearena.com/news/Gold-HTC-One-caught-on-camera_id47406
Source: http://www.phonearena.com/news/Gold-HTC-One-caught-on-camera_id47406