Apple has been steadily losing ground to Android in most regions of the world (although oddly, not in the U.S.), and Apple is betting a lot on the new iPhone 5S, iPhone 5C, iOS 7 design, and the upcoming new iPad models to try to turn the tide. But, as you might expect, Apple won't be letting the devices speak for themselves, there will be plenty of marketing involved...
Source: http://www.phonearena.com/news/Apple-may-be-about-to-double-its-marketing-team_id47263
Source: http://www.phonearena.com/news/Apple-may-be-about-to-double-its-marketing-team_id47263