Microsoft is said to be in the final testing phases of its own voice-controlled assistant, and will have the development interface by Christmas. Yep, that means Cortana is meant to be open, and will work with 3rd party apps from various developers, which would no doubt make it much more useful...
Source: http://www.phonearena.com/news/Voice-unlock-coming-with-Microsofts-always-on-virtual-assistant-Cortana_id47740
Source: http://www.phonearena.com/news/Voice-unlock-coming-with-Microsofts-always-on-virtual-assistant-Cortana_id47740