The competition in the mobile world rarely pulls punches when it comes to taking down a newly announced product, but Amazon's new banner is a relatively subtle jab at Apple's new iPad Air compared to what we have seen from some companies like Nokia in the past...
Source: http://www.phonearena.com/news/Amazon-takes-aim-at-the-iPad-Air-with-new-Kindle-Fire-banner_id48651
Source: http://www.phonearena.com/news/Amazon-takes-aim-at-the-iPad-Air-with-new-Kindle-Fire-banner_id48651