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One of the new things about the just-unveiled iPhone 7 and iPhone 7 Plus is the Jet Black color version, never before seen on an Apple mobile device. This certainly looks the part, employing a high-gloss finish that stands out from the crowd. Apple boasts that this is achieved "through a precision nine-step anodization and polishing process". That's all well and good, but if you intend to grab a Jet Black iPhone 7 there's one thing you really need to keep in mind - aside from the fact that you don't get this finish with just 32GB of storage, you have to splurge for the 128GB or 256GB...
Source: http://www.gsmarena.com/jet_black_iphone_7_scratches_easily-news-20400.php