Apple's new W1 chip with its own wireless technology made its debut at the last iPhone announcement in September. Apple's W1 chip is designed to sync effortlessly across all the Apple devices on your Apple ID while also featuring a more efficient, higher-quality audio connection than Bluetooth. A new ad was just posted onto Beats by Dre's YouTube account, featuring "Got No Strings" from the Disney motion-picture, Pinocchio. The ad features some cameo appearances by a few female celebrities, as well as some really off-beat dancing. The new headphones are already available from Apple...
Source: http://www.gsmarena.com/beats_apple_releases_ad_for_beats_solo3_wireless_headphones_with_w1_chip-news-21632.php