2016 was good year for mobile gamers and Nintendo in particular. IT first got the chance to catch em all with Pokemon Go and then try to defeat Bowser in Super Mario Run. The company felt an actual cash flow with the pre-Christmas release of the second app, even if it was only for iOS. According to Wall Street Journal, Super Mario Run brought JPY 6 billion, or about $53 million from users purchasing the full version after completing the free first three levels. And Nintendo says that over 5% of users actually bought the right to keep running and win coins. But the company is not satisfied...
Source: http://www.gsmarena.com/super_mario_run_brings_53m_to_nintendo_after_5_of_downloaders_end_up_buying_the_game-news-23094.php