HTC has received a lot of flack for designing its new HTC One A9 to look like an iPhone 6, to which HTC responded that Apple was the one who copied HTC's unibody metal design cues from the One series. Ironically, HTC made an ad that tells its viewers to be different and stand out. The commercial below shows a bunch of people breaking away from conforming to society while inserting text titles reading: "BE BRILLIANT", "BE BOLD", "BE DIFFERENT". I think kind this of ad would have been much more effective for an HTC One M8 or One M9 as an attempt to break people away from using an iPhone, for example. I found another ad for a One M9 that focused more on showcasing HTC's Sense software features and hardware features that make it stand out from other Android phones. I think if HTC had swapped these two ad campaigns with each other,the ads themselves could have been so much more effective in their marketing. HTC seems to be struggling a bit with the direction it is taking and needs to figure it out soon if it wants to stay relevant in such a brutal industry. Be brilliant, be bold, and be different,...
Source: http://www.gsmarena.com/htc_one_a9_full_length_commercial_released-news-14854.php
