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The feature phone is a dying breed. There's really no way around that fact. Hardware manufacturers are looking at ways to create lower-cost handsets so that smartphones can become the norm in emerging markets, because smartphones have gone beyond being the norm in wealthier countries like the U.S; smartphones are beginning to hit a saturation point...
Source: http://www.phonearena.com/news/Nielsen-says-64-of-users-in-the-U.S.-own-smartphones_id47566